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影响力(珍藏版) - Malaysia's Online Bookstore"

影响力(珍藏版)

罗伯特·西奥迪尼 (Robert B. Cialdini)
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ISBN-13:
9787213068904
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Print Length

280

Language

Chinese

Publisher

浙江人民出版社

Publication Date

22 October 2015

Dimensions

9.21 x 6.85 x 0.87 inches

Weight

0.7 Kg

Synopsis dd-56.00-0-9787213068904

[内容简介]
《影响力》是西奥迪尼的社会心理学经典作品，在影响力中，作者从专业角度为读者阐释了顺从他人行为背后的六大基本原则：互惠、承诺和一致、社会认同、喜好、权威和稀缺，为我们解释了为什么有些人极具说服力，而我们总是容易上当受骗。影响力对于商业人士以及广大普通读者有深远的意义，教你学会对顺从业人士说“不”，帮助你成为一个真正对他人有影响力的人。
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