An unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker's art. And throughout, Trump talks--really talks--about how he does it. This is the most streetwise business book there is--and the ultimate read for anyone interested in achieving money and success, and knowing the man behind the spotlight.