Written By Ben
This is a really thick book… or so I thought.
The subtitle reads: The Tactics, Habits and Routines of Billionaires, Icons and World Class Performers.
A little about the author - Tim Ferriss is an angel investor and advisor to a few big companies like Facebook and Uber and he loves to learn… a lot.
He shot to fame with his best-selling book The Four Hour Week in 2009 that was singlehandedly responsible for the digital nomad movement.
This book is a compilation of the most important notes he got from his super successful podcast, The Tim Ferriss Show. He is often referred to as the “Oprah of Audio” (due to the podcast having been downloaded more than 100+ million times.)
He interviewed a lot of people for this book. Somewhere around 200.
He divides the book into 3 parts – healthy (health), wealthy (wealth creation) and wise (how to think).
Here’s just a few (of many) key takeaways I got from the book:
You would think that a bestselling author that has sold over 350 million books would have no problem writing whenever he wishes.
But he does.
He literally guilts himself into writing a book.
He would wake up early, and procrastinate the whole morning until the afternoon. All the while wasting time watching TV and thinking about what he should be doing.
By the time the guilt overwhelms him, he would sit down and write for hours till he is exhausted and falls asleep.
He tricks himself into writing by saying that he will only write for 30 minutes.
But this will snowball beyond 30 minutes because after writing for a while, he would have gotten momentum and write like a freight train.
You will love the fact that you discovered him (if you haven’t).
He is not your usual entrepreneur. In fact after he sold his company for $22 million, he donated it away to set up a trust fund for the development of music and the arts.
His personal philosophy on making decisions is the “Hell Yeah or No” framework.
When you have the freedom to choose something, ask yourself if it is a Hell Yeah or a No.
This will eliminate most of the work you dislike doing and leave ample amounts of time for you to either enjoy life at your own pace or only do work that you are curious about.
Tim gave the example of being a call rep and smiling and dialling all day between 9 to 5 but all the while being rejected and stopped by gatekeepers i.e. secretaries and assistants.
So he thought to himself what if he did the opposite for 48 hours?
He would take Thursday and Friday and call only at 7 to 8.30am and 6 to 7.30pm. The rest of the time he would focus on cold e-mails. Did that make a difference?
He managed to bypass the secretaries and talk directly to the decision makers (CEOs and CTOs).
In the last quarter of his job, he outsold the entire LA office of his biggest competitor.
“If given two choices, take both.”
An example of this would be:
“Should you spend time writing on Medium or on your blog?”
“Should you spend time exercising or doing mediation?”
“Should you learn coding or the piano?
If you can do both at the same time and spread the time equally, why not?
Better to experiment with both now than to regret not doing the other later on.
The difference it has made on my life?
The result was that the article got featured in a link roundup organically.
When you train yourself to keep your mind as empty as possible and only allow thoughts that serve you to enter your mind, you will notice that you are a lot more concentrated and enjoy your work more.
I have since started to read two books and listen to one audiobook or podcasts during my commute.
The freedom is refreshing and it also allows you connect the dots when you realize books on different subjects have certain similarities. New discoveries, anyone?
Tools of Titans is buffet of wisdom from some of the most brilliant and successful people in their fields - changemakers and the like.
Here are some of the figures you will find in this book:
I really don’t see any reason why you shouldn’t pick up this book.
Just one insight alone when implemented can potentially change your life.
About Ben: He is a marketer and blogger. He loves to learn and make an impact (and not forgetting to have fun in the process). You can read his thoughts on life and business at his blog, BenSimBlog.