Home
FAQ
Profile
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising - Malaysia Online Bookstore
*Stock image - cover art may vary

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Holiday, Ryan

330 views · 3 wish List · 2 purchases
ISBN: 9781591847380
Publisher: Portfolio Trade
Publication Date: 2014-09-30
Language: English 9781781254363
Dimensions: 5.26 x 0.4 x 7.81 inches
Weight: 0.11 kg (png-47.5-30)
Bookurve Reward System Free Shipping
Bookurve Reward System Free Shipping
A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.
▽ Read More

Related Topics

Share This Page
Share

In Collaboration With


Bookurve Sdn Bhd - (1115754-A)
Pacific Place, Jalan PJU 1A/4, Ara Damansara, 47301 Petaling Jaya, Selangor
support@bookurve.com
WhatsApp Us 011-5356 2257
+603 7625 6466
Copyright © 2017 www.bookurve.com. All rights reserved.