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Influence: The Psychology of Persuasion, Revised Edition - Malaysia Online Bookstore
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Influence: The Psychology of Persuasion, Revised Edition

Robert B. Cialdini

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ISBN: 9780061241895
Publisher: Harper Business
Publication Date: 2006-12-26
Language: English 9780061241895
Dimensions: 5.31 x 0.76 x 8 inches
Weight: 0.30 kg (m-80-35)
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.



Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

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